Real Estate Investment
QRO / 202621°08' / 100°23'
We createvalue.
Better locations.Greater value.
A boutique real estate investment firm in Querétaro. We select and market developments on a single criterion: location, scarcity and capital.
Track record
Cumulative figures
What has already been placed.
In the past tense and rounded down. What has been sold, not what is projected.
- Developments marketed
- +11
- Square metres sold
- +20,000m²
- Value placed
- +$800M MXN
- Years in operation
- 7
No figure on this page is a projection of returns.
Developments
Portfolio
Ten developments in Querétaro.
From pre-sale to delivery: name, area, year and status of each one.
- 01The LakeCentro Sur / Querétaro2027Launch
- 02SkylifeDistrito Antea / Querétaro2024Marketed · Phase 1 delivered
- 03The ParkDistrito Antea / Querétaro2025Under construction
- 04KinaraLa Espiga / Querétaro2024Marketed · Phase 1 delivered
- 05The OwnDistrito Antea / Querétaro2025Pre-sale
- 06Vista 10Zibatá / Querétaro2025Built and delivered
- 07Horizonte ZibatáZibatá / Querétaro2025Built and delivered
- 08ZöulCampanario Norte / Querétaro2024Under construction
- 093 VistasCumbres del Lago / Querétaro2027Launch · Tower 2
- 10Agatha 24Zibatá / Querétaro2026Pre-sale
Distrito Antea and Centro Sur on the ground: the developments, their scale and their context in an interactive 3D model (in Spanish).
View 3D modelActive inventory
Properties for sale today.
Listings, prices and availability live on our property portal (in Spanish), always up to date.
The FURO Method
Selection criteria
Location×Scarcity×Capital
- 01LocationUbicación
Where the asset is and what surrounds it: roads, infrastructure, demand. It is not a single question: it is the city, the district and the street.
- 02ScarcityEscasez
How much exists and how much more can exist: supply, absorption, available land.
- 03CapitalCapital
What it costs to get in, against which comparables and over what horizon.
Reading the logo
Location, location, location.
- 01Zone
- 02Location
- 03Micro-location
Ruling out
A method exists to say no.
If it says yes to everything, it is not a method: it is a catalogue. The three filters do not exist to find projects; they exist to rule them out. What reaches this page is what remained.
Passes the filter
- The city is growing
- Confirmed infrastructure
- Real connectivity at street level
- Several developers committed to the area
- Entry price below comparables
Ruled out
- An attractive area without infrastructure
- A single developer betting on it
- Amenities as the main argument
- Entry price above comparables
- “It will go up,” with no data to support it
Advisory
For developers
We also advise developers.
The same analysis we use to select, applied before anything is built. That is why we know projects before they exist — and buyers receive that judgement already applied.
- 01
Project curation
Which product makes sense on that land. Not the one with the most sellable square metres: the one that sells.
- 02
Price positioning
The price it launches at, without sitting above comparables or giving margin away.
- 03
Unmet demand
What that location is asking for that no one is offering yet.
- 04
Absorption
How fast it will sell. The number that decides whether a project is viable or merely attractive.
- 05
Sales and marketing
And once the project is what it should be, we take it to market.
Have land, or a project that has not launched yet? We come back with a reading of what product that location calls for, at what price and at what pace.
Discuss a project
The voice behind the firm
Follow the Money
The art of all this is knowing what to rule out.
Alejandro Robles · 2026
Alejandro Robles leads FURO Capital. Before a development reaches a buyer, it has been through his judgement: where it is, how much of it there is and what it costs to get in.
“Location, Location, Location” is not repetition for emphasis. It is three completely different analyses.
Alejandro Robles — career
- Years in real estate
- +20
- Development value handled
- +$2,000M MXN
He has worked with developers including Beyond Spaces, PROFUSA, KIVA and Inmobilia. He is a member of AMII Bajío.
FURO Capital has been operating for 7 years; the figures in section 01 are the firm’s. Those in this block are the personal career of the person who leads it, before and during FURO.
Request a video call
30 min · We contact you
We leave with numbers or we leave with a no.
Thirty minutes with Alejandro Robles, not with a call centre. Either answer is a good outcome for you.
- 01If you invest: bring your budget and your horizon. We run the method on what is available today.
- 02If you develop: bring the land. We come back with a reading of product, price and pace.
- 03If nothing passes the filter, we tell you. That is what a method is for.
Prefer to write directly?
WhatsApp · +52 1 442 155 3801 (opens WhatsApp in a new tab)